Kabel Poster Project: Research, Writing, and Poster Design

 


Objective: To research, write the copy, and design a tabloid size poster to effectively communicate the Kabel typeface.


Outcome: I chose to go with these dynamic angles to emphasize unique attributes of the Kabel typeface. For example, the Venetian ā€œeā€ has a defining slant characteristic. I also wanted to use vibrant colors to match the feel of the typeface. Kabel also has a retro feel, which is reflected in the color palette.

See below samples of poster and other iterations.

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Exhibition Advertisement: Typography, Layout, and Hierarchy Project